Paula Thomas, host of the “Let’s Talk Loyalty” podcast visits Coffee with Comarch

Paula Thomas, host of the “Let’s Talk Loyalty” podcast visits Coffee with Comarch

  • 29 min
  • Language english
Comarch Loyalty
Share
Paula Thomas, host of the “Let’s Talk Loyalty” podcast visits Coffee with Comarch

How to discover the logic behind paid loyalty programs, what forms of communication should be encouraged, and what investors will be looking for when making decisions in the next episode featuring loyalty celebrity Paula Thomas, host of the “Let’s Talk Loyalty” podcast and strategic consulting expert.

Read more about Loyalty Management.

Transcription

[01:48] Career path to top-consultant in loyalty industry

[04:43] Top career tip of the day from Paula Thomas

[06:22] Extraordinary case study of Panera bread paid loyalty program

[08:01] McKinsey research on free and paid loyalty programs

[10:06] Get 100% of your customer’s wallet in your category

[12:52] Email-marketing, video and podcast - ways to communicate with consumer and build emotional loyalty

[18:59] Evolution from customer lifetime value to customer based corporate evaluation

[23:04] Customers are the only source of revenue

[26:08] Challenge: 10 questions in a minute

The latest

Leverage Your Loyalty Data to Boost Profits
  • Language english
  • Loyalty is easy
Loyalty Marketing Trends for 2022 and Beyond
  • 34 min
  • Language english
  • Comarch Loyalty
Kevin Rahl from JetBlue at Coffee with Comarch Loyalty
  • 21 min
  • Language english
  • Comarch Loyalty
Collecting and analyzing customer data via loyalty programs
  • 2 min
  • Language english
  • Loyalty is easy
Euro-Asian Retail
  • 34 min
  • Language german
  • Marketing & Loyalty Management
A talk with Patsy Rey from Enterprise Holdings
  • 22 min
  • Language english
  • Comarch Loyalty
4th Ave Market
  • 23 min
  • Language english
  • Comarch Loyalty
Automotive Experience
  • 33 min
  • Language german
  • Marketing & Loyalty Management

Recommended from this category